Why is Customer Loyalty Important?
Sales that come from loyalty members
Consumers who are more likely to choose a brand with a loyalty program over competitors
Loyalty program members who spend more money to maximize loyalty benefits
Build a Lasting Relationship
“When you have to work so hard to get new customers, you need to do everything you can to keep them coming back. Having a robust customer loyalty program can do just that. Loyalty is about having a relationship with your customers beyond points or discounts. The focus of our work is to create and optimize loyalty programs that increase loyal customers and drive sales.”
Sandra Bergman
Founder & CEO
Cannabis Marketing & Loyalty Experts
Cannabis is Unique
Canna-businesses face unique marketing challenges. Instead of being thwarted by limitations we turn to creative solutions. We understand the intricacies of cannabis regulations and know how to remain compliant in marketing materials and messaging.
Loyalty Driver
We’ve created, launched and maintained customer loyalty programs in both new and mature legal markets for multiple cannabis brands. In newly legal states companies with strong loyalty programs can hit the ground running and beat the competition to market. We offer a range of assistance from creating a brand new program to full-service management so you get just what you need for your business.
Deep Marketing Expertise
We are a female owned and operated business that brings 25 years of extensive marketing experience in multiple industries. We help cannabis brands and companies nationwide generate more sales and build loyal customers. We understand the pace and needs of the cannabis industry so our services flex with your needs.
Tech Geeks
The Alpine IQ loyalty platform is the most popular, flexible and robust for the cannabis industry. However, with flexibility comes complexity. We have a deep understanding of all of the system’s features and capabilities through our experience transitioning from another loyalty system, customizing the platform for multiple brands, configuring all program mechanics, and ongoing program management. Whether the Alpine platform is new to you or old hat, our experts are here for you.
Loyalty Services to Increase Customer Retention
Have an existing loyalty program, but wonder if it’s working?
Get a performance audit to understand how your program stacks up to key loyalty indicators.
Need your loyalty program to be setup on a system?
Our experts know all the intricacies of the Alpine IQ loyalty system. We will fully customize the Alpine IQ platform for your program so you can focus on your business and forget the learning curve.
Is your loyalty program not getting the support & attention it needs?
We provide full-service management of your program to take the pressure off you and your staff.
Need a loyalty program created so you don’t fall behind the competition?
We’ll design a custom loyalty program that keeps your customers coming back, and stands out with a branded program name and look. Contact us to learn more.
Performance Audit
Knowledge is Power.
Understand how your loyalty program is performing.
- Is your loyalty program meeting your expectations?
- Are you measuring the top loyalty KPIs?
- Are you losing out to your competitors?
- How much is your membership growing?
- How’s the redemption rate?
- What’s your participation rate?
- Are your texts/emails effective?
- How does the shopping behavior of loyalty members compare to non-members?
Program Setup
Forget the learning curve.
Our experts will fully customize the platform specifically for your loyalty program.
- Manage transition from another provider to Alpine IQ if necessary
- We work directly with Alpine for all technical configurations & integrations
- Customize the platform for your program needs (tiers, rewards, discounts, audiences, etc.)
- Branded SMS and/or email templates
- Build automated campaigns, including segmentation, copy, graphics, discounts, etc.
- Train your staff to create campaigns, audiences, discounts, run reports
Loyalty Management
Take the pressure off.
Our Alpine IQ experts provide full-service management of your loyalty program so your staff don’t have to.
- We’ll be your point of contact with Alpine IQ for issues, troubleshooting, etc.
- Create & manage all triggered and scheduled campaigns including segmentation, copy, graphics, discounts, etc.
- Modify/add/delete program mechanics as necessary
- Monthly performance report
Questions?
Get in touch today.
The Sage Process
1. Discovery
What to Expect: We’ll review where you are in your loyalty marketing program and where you’d like to be. Although you may be anxious to hit the ground running, this step is important to understand and set expectations. From this introductory meeting we’ll create a “discovery brief” describing what we heard. Also available is a performance audit of your program to confirm it’s working as expected, uncover new capabilities, and advise how to fix any issues.
2. Program Development
What to Expect: Once we are aligned on your program and expectations, we’ll collect any of your existing graphic assets and copy or customer communications. From there we’ll put together a plan for your loyalty marketing program for your review and approval. Deliverables included in your customized plan will be dependent on whether you have an existing program or we are creating a new one.
3. Set-Up & Design
What to Expect: Once the plan is approved it’s time to get busy! Per the plan, we’ll get the program setup (or optimized) on the Alpine IQ platform. Once complete, you will review and sign off on all platform configurations and customer comms created.
4. Launch Prep
What to Expect: The success of any loyalty program starts with your staff and in-store execution. They will need to be trained how to promote the program, get people signed up and how to redeem points. And of course, the program needs to be promoted to your customers. We’ll provide the materials you need to successfully launch your program.
5. Post-Launch Support
What to Expect: After we successfully launch your new loyalty program we offer a fully managed service to take the pressure off of you to manage the program. We align with your marketing & promotional calendar to create and execute all of your loyalty campaigns. To ensure ongoing success we monitor all of your program mechanics and provide a month performance report.
Contact Us
Get in touch today to learn how we can help you get more loyal customers.